What is it about experiences that are so powerful for brands and business and why should businesses be experiential?
As with all things good in life, it comes down to one simple truth...
Before you read further, take a moment. Think back and pick out the memories that make your life's story. My guess is that there is one common thread in your memories – they are all experiences. Why? Simple again, we are all experiential beings.
In life, it is through experiences that we learn, it is through experiences that we create the strongest bonds between our friends, peers and loved ones and it is through experiences that we form almost all of our memories through which we define ourselves and our lives.
So to follow this undeniably truth to the 'what's in it for me ending' - if all of your customers are experiential and you truly understand the experiential heart beat of your product, service or charity you will effortlessly retain them, increase the value they represent, acquire their friends and also move them swiftly though the advocacy funnel.
